Client Orientation

Proactive Alternative Investor Relations




Accelerating Brand Equity through

Enterprise Value Creation,

Institutional Capital &

Proprietary Deal Flow


Listed & Unlisted Issuers

ProAltIR Components

Campaign Strategies, Content and Targets

Integrated Interactive Multichannel Brand Awareness Campaigns

Audience Engagement, Metrics and Analytics

Origination and Execution

Enterprise Value Creation





ProAltIR™ Client Orientation
I       ProAltIR™ Introduction
II      Brand Positioning Strategies
II      Brand Awareness Campaigns
IV     Audience Engagement
V      Origination and Execution
VI     Campaign Operations
VII    Enterprise Value Creation
VIII   Market Theories, Models & Formulas
IX      Sample ProAltIR™ Analytics
X       SPAC Vulnerabilities and Fortifications

XI      Q & A   ProAltIR™  vs.  IR




ProAltIR™ Client Orientation

I     ProAltIR™ Introduction
Brand Equity Stages and Deal Cycles
Collateralizing Intangibles for Global SMEs

II    Brand Positioning Strategies
Industry Value Chain Mapping
Private Placement Industry Trends and Valuations
(Listed and Unlisted Portfolios)
Economic Analysis
Use of Proceeds and Milestone Projections
Strategic Investor Targets
Institutional Investor Targets
Original and Curated Contents
Scripts, Talking Points, and Interview Dialogue
Marketing Materials
Brand Awareness Campaign Strategies
Industry Value Chain Positioning Strategies
Enterprise Value Creation Strategies
Stock Market Positioning Strategies
Level II Trading

III   Brand Awareness Campaigns
Telephonic, Equity Capital Market, Internet, Social Media, Email
and Industry Value Chain Marketing

Appointment Setting, Presentations, and Conference Calls

Press Releases
Stock Promotions
Deal Data Rooms
Road Shows
Video Conference Calls
Landing Pages
Google Ads
Search Engine Optimization
Social Media Networking and Promotions
Interviews and Quotes
Associations, Presentations, and Event Sponsorships
Speeches and White Papers

IV  Audience Engagement Metrics
Appointments, Meetings, Presentations, Conference Calls, and Referrals

Private Placement Capital
Trading Market Development
(Shareholder Base, Float, Volume, Bid Ask Spread, and Price)
Website and Landing Page Hits
Information Requests
Distribution Alliances for Inorganic Revenues
Inorganic Revenues
Innovation Partnerships expanding Product and Service Offerings
Gross Margins
Valuation Multiples
Brand Equity

V    Origination and Execution
Complete Deal Cycle Management

(Origination, Due Diligence, Negotiations, Cross Functional Team Closings, and Integrations)
Private Placement Capital from Institutional Investors
Strategic Alliances, Partnership, Joint Ventures, and M&A
Direct Listings and Ticker Symbols
IPO, Cross Border, and Dual Listing Sponsorships
Employee Stock Ownership Plan (ESOP)
Professional Service Outsourcing and Project Management

VI   Campaign Operators
Economic Researcher, Copy Writer, and Content Curator

Director IT, Data Resources, and Campaign Metrics
Graphic Designer
Originator, Negotiator, and Cross Functional Team Closer
Project Manager of Outsourced Professional Services
Multichannel Brand Awareness Campaign Manager
Analysts Brand Awareness Campaign Metrics

VII  Enterprise Value Creation
Strategic Equity Capital
Investor Expectations
Inorganic Revenues
Partnership Risk Mitigation
Increased Returns from Capital Investments from Partnership Utilization
Product and Service Innovations
Gross Margins
Valuation Multiples
Market Capitalization
Shareholder Returns and Liquidity
Brand Equity
Pipelines of Proprietary Deal Flow

VIII Enterprise Vale Creation Theories, Models & Formulas
Deloitte:  Investor Relations, Corporate Development’s Hidden Asset
BCG:  Value Creation Model and Total Shareholder Returns Formula

IX   Sample ProAltIR™ Analytics
US Listed PRC Online Gaming Stock

X    SPAC Vulnerabilities and Fortifications (Bonus)
Blank Check Direct Listings, from Boiler Rooms to APOs and Unicorns

Valuation Multiples, Level II Trading, and the Death of the Random Walk


XI   Q & A  ProAltIR™  vs.  IR

Q:  ProActive?

A:  Managing investor expectation by creating news, not just releasing it

A:  Combining strategic investor targets with financial investor targets

A:  Expanding brand awareness from the investment community throughout industry value chains

A:  Monthly Client Analytics

Q:  Alternative?

A:  Managing multiple stages of brand development, including awareness, engagement, conversion, satisfaction, and promotion

A:  Expanding news distribution platforms for audience interaction

A:  Integrating interactive news distribution platforms

A:  Engaging & converting targets to actively define valuation multiples

A:  OK, a bit of mockery for the APO fraudsters, they deserve it!

A:  Innovation!

Q:  #1 answer to Deloitte survey question of America’s leading deal makers on primary objective for corporate development strategies?

Q:  Are you a buyer or seller?



George Raney