Intangible Assets

Dr. Chris Martin and Julie Hartley SME Intangible Assets
David Haigh The Intangible Asset Roller Coaster
John J. Ballow, Robert J. Thomas and Göran Roos Future Value: The $7 Trillion Challenge

Brand Equity

Dr. Roger Sinclair The Importance of Brand Equity in Creating Firm Value
Dr. S. Ramachandran Brand Equity- The Ruler
Jukka Hemilä, Mika Oinas How Marketing Affects An SME Firm’s Profitability, Growth and Success

Social Media

The Canadian Institute of Chartered Accountants Using the Internet In Corporate Reporting
Search Engine Optimization Performance Social Media Marketing
Avenue Social Social Marketing
Facebookster Brand Awareness through Social Media
HootSuite Measuring Social Media for Brand Awareness
Oneupweb Measuring Social Media’s Contribution to the Bottom Line: 5 Tactics
Ice Fang Social Media Marketing and Brand Awareness (Chinese)

Email Marketing

Canadian Marketing Association Email Marketing Measurement
iContact Email Marketing Metrics Explained
Epsilon, Email Experience Council Q1 2011 Email Trends and Benchmarks
e-Dialog Measuring the Effectiveness of “Social E-mail”
Zac SEO Ultimate Email Marketing Guide (Chinese)


Google Search Engine Optimization Starter Guide
Shenzhen Technology Co., Ltd. Complete Manual of Search Engine Optimization (SEO) Knowledge (Chinese)

Strategic Alliance

Domenico Dentoni, Tom Reardon Can SMEs Build Global Brands with Place-Of-Origin Information? The Role of Social Networks
Shenzhen Technology Co., Ltd. Trade Network Marketing (Chinese)


Thomas Rautenstrauch Virtual Corporation A Strategic Option for Small and Medium-Sized Enterprises