Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities and preferences of global online shoppers, indicate how truly global online shopping has become. In an effort to better understand global purchasing behavior in cross-border e-commerce, researchers questioned over 9000 respondents in 17 countries and territories, as well as conducted interviews with small-and-medium businesses with cross-border operations.
With online buying behavior currently representing over $1 trillion in sales per year and forecasted to nearly double in the next four years according to Forrester Research data, the findings of the paper, “Seizing The Cross-Border Opportunity,”* are revealing. Clothing and apparel are the most popular online purchase, along with books, electronics and cosmetics. The study also found a significant part of ecommerce shopping globally involves cross-border shipments.
Curated from How The World Shops Cross-border | Business Wire