How to manage your company’s reputation on social media

 

With the first half of 2015 in the books, it’s a good time for companies to take a hard look at how their social media plans are performing and to make the necessary changes to finish the year strong.

SocialCentiv, whose marketing software tool helps businesses find new customers on Twitter, today outlined steps that organizations can take to assess their social media strategy at the 6-month mark to improve and polish performance by year’s end.

“Sites like Twitter, Facebook, LinkedIn and Pinterest offer marketers revolutionary tools for reaching and interacting with the buying public,” says Bernard Perrine, co-founder and CEO of SocialCentiv. “But as in any other area of endeavour, these tools are only as effective as the person who wields them.”