Oracle: Enterprise social must fit corporate culture

Social and collaboration software have become deeply ingrained in the fabric of enterprise technology. Both small and large and enterprise vendors have incorporated social and collaboration tools into their products.

Oracle, of course one of the largest enterprise software vendors, has pulled together a suite of offerings collectively known as the Oracle Social Cloud. The suite includes products targeted to social monitoring and engagement, social marketing and campaigns, and internal collaboration.

To gain insight into collaboration and social software, I invited Oracle’s Group Vice President for social software, Meg Bear, to be a guest on CXO-Talk. During the conversation, we spoke about a broad set of topics including the impact of social on organizations, the empowered consumer, and even women in STEM (science, technology, engineering, math).