by Eleanor Burns| 12 November 2014
SMSC aims to help organisations better protect their corporate social infrastructure.
Proofpoint and Social@Ogilvy have announced the launch of the first Social Media Security Council (SMSC). The council aims to help organisations better protect their corporate social infrastructure.
By focusing on the proactive identification/mitigation of social media risk and threats, Proofpoint will help the SMSC establish best practices for defensible policies and procedures.
Boasting an existing memebership including Yahoo and Morgan Stanley, SMSC enables marketing, security and compliance professionals to leverage, more safely, social media communication.
Inital board members span a number of industries including news and entertainment, banking and financial services, technology and life sciences with roles across digital marketing, information security and compliance.
“We operate in a world in which social media holds great potential but also presents certain challenges,” said Mike Kail, Yahoo Chief Information Officer and Social Media Security Council member. “The Social Media Security Council can help businesses navigate these challenges to build and protect their corporate social infrastructure.”
The global council will foster discussion, conduct research and provide thought leadership on brand protection, technology and compliance risks associated with social technologies.
“The increased use of social media in business presents new challenges for organizations,” said Mitchell Bompey of Morgan Stanley and Social Media Security Council member. “I joined the Social Media Security Council because it is important to openly discuss social media risk, and to learn from others not just in the financial services industry, but in other business sectors as well.”
Social accounts are subject to a range of security and compliance challenges, including fraudulent accounts, spam messages, compliance violations, malware and personal threats. Such malicious acts have caused stock price manipulation, brand degradation, theft of customer data, and have undermined enterprise investments in social media.
“The rise in social media infrastructure is staggering — it is irrefutably part of every corporate communication channel mix,” Devin Redmond, vice president and general manager of Nexgate for Proofpoint and Social Media Security Council member. “One of the key challenges with social is its consumerized nature and that it lives outside of the traditional enterprise infrastructure.
“Our research indicates that social media has escaped the focus and attention it deserves from key stakeholders. The Social Media Security Council is a key forum for driving cross-functional awareness and sharing guidance for how to protect this powerful new channel.”