“When investing in a company, we look at the fundamentals: likes, reblogs, and whether a celebrity has tweeted about them.” — R/GA (@RGA) April 16, 2015
A curious survey released today by financial advisory service provider Greenwich Associates found that investors often go to what might seem like an unlikely source when determining where to invest their money: social media.
You’ll have to endure a call from “a sales representative” to download the whole thing, UGH, but we do have some findings via USA Today and the company’s own executive summary:
The report is, unfortunately, light on details. Which networks were most influential? (We will guess Twitter.) Most importantly, what were these nuggets of information that led investors to tell their partners “buy, buy, buy”?!
They’re being sarcastic, but there’s a legitimate investor relations point to be made here: venture capitalists and others are paying very close attention to your clients’ feeds…and the feeds of any particular influencers who might mention them.