SANYA, China, Dec. 16, 2014 /PRNewswire/ –Zhaopin.com China Best Employer Award 2014, renowned as the “Academy Awards” of China’s human resources sector, came to a successful conclusion in Sanya. Most notably, small- and medium-sized businesses (SMEs) have shown a significant improvement in their branding awareness. Employers’ efforts on brand-building are worthy of attention of job seekers and the general public.
Development potential of opportunities in SMEs, which stimulates innovation and entrepreneurship, are attractive to many job seekers, particularly college graduates. Keeping an eye on an SME’s employer brand is a way to learn more about business trends, a way to know how start-ups and SMEs build their employer brands so as to attract job seekers, and a way to learn more about changes in social values.
Though there is a gap between SMEs and large well-known enterprises in terms of software and hardware, many SMEs have broken with convention and created their own unique brand culture. They provide employees with better material benefits and emotional support, while building an employer brand that can be more meaningful than a business brand. It is a given that talent is critical to the development of an SME. And building an employer brand enables SMEs to attract more talents and accelerate the growth of business as well.